Why you should never try to get pricing right the first time

No. And, honestly, in those days, you're not building a p and l. You're building a product. Like, you're trying to demonstrate demand. Whether you're making a dollar, $2, like, honestly, does not matter. Iterate, innovate. You can pivot. You can launch new product, etcetera. Change the color, change the texture, change the channel. You still need early adopters, and that signal gave us confidence that addressable market was there. It was only a matter of time. You're never gonna get price right the first time. Never. And you always hear it's always better to start high than low. You start high, you can test high, and if if people are taller, great. You've got higher margin. That's a win. If you don't see good conversion rate or customer acquisition cost is too high, you can test lower prices, and so you can test into the right