Early Stage Hustle

He used bike messengers and pink butcher paper to bootstrap a $100M business

Russell Breuer describes the scrappy early days of Spot & Tango, when he operated out of his condo using bike messengers to hand-deliver dog food in pink butcher paper throughout New York's five boroughs. This bootstrap approach allowed him to avoid payroll costs while maintaining a premium customer experience that helped build the foundation for his eventual $100M+ business.