He used bike messengers and pink butcher paper to bootstrap a $100M business
“And those days, put it in their backpack, and then they would deliver to hand deliver on the bike to our our customers all throughout the five boroughs.”
freeze, and then we would have bike messengers would show up the next day, you know, three or four, put all the product in bleed boxes, and it was all packaged nicely, etcetera, in pink butcher paper. And those days, put it in their backpack, and then they would deliver to hand deliver on the bike to our our customers all throughout the five boroughs. So it paid it cash. There's no payroll.
About this clip
Russell Breuer describes the scrappy early days of Spot & Tango, when he operated out of his condo using bike messengers to hand-deliver dog food in pink butcher paper throughout New York's five boroughs. This bootstrap approach allowed him to avoid payroll costs while maintaining a premium customer experience that helped build the foundation for his eventual $100M+ business.
Why this clip
This moment captures the resourceful, hands-on approach that many successful founders use in their early days before scaling to massive revenue.
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