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From Squarespace template to first customer: a nurse with five Yorkies

The PMF Show · He sold dog food from his condo. Now he does $100M+ a year....

“where we started actually receiving orders and we kind of built together a very you know, our our original website was on Squarespace.”

7:17 / 7:45

where we started actually receiving orders and we kind of built together a very you know, our our original website was on Squarespace. It was a template. We uploaded photos. It was you could buy small, medium, large plans, and it was, okay. Wow. We got an order. Oh, that's I got two. Oh, that's interesting. Oh, oh my gosh. We got six. Do you remember your first order outside of friends and family, like your first online ecommerce order? Yes. It was a nurse from Brooklyn who had five dogs, Yorkies, and we would hand deliver them to her apartment, like and incredible customer.

About this clip

Russell Breuer recalls the early days of Spot & Tango, from launching with a basic Squarespace template to getting their first real customer - a Brooklyn nurse with five Yorkshire Terriers who they hand-delivered to. He describes the excitement of watching those first few orders trickle in and the personal touch they provided in the beginning.

Why this clip

This moment captures the humble beginnings of a now $100M+ company, showing how even billion-dollar businesses start with simple templates and hand deliveries.

7:17 - 7:4528sfounder story
early-customersmvp-launchbootstrap-beginnings

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