Why vague dog food labels are making pets overweight

there was no algorithm on the website. There was no funnel. It was like, do you want small, medium, and large? Yes or no? Okay. Very simple. And that's one of the pain points in the industry. On the back of a dog food label, people will recommend two to four scoops of kibble per day. It's a very wide caloric band, and I may feed the dog two scoops in the morning, and my wife may feed the dog three scoops or four scoops at night because the dog's been well behaved. Well, that does it does a disservice to the dog's waistline. And so we are