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Market Research

2 clips

RRiding Unicorns

contrarian take

Why shopping at Erewhon means you don't understand real America

Mike Jones argues that VCs and entrepreneurs need to leave New York and LA to understand what actual Americans want and need. He emphasizes that building for mass market requires getting out of elite coastal bubbles and connecting with culture in 'real America' where the true scale and opportunity exists.

25:42 - 26:3553s
market-researchconsumer-insightsgeographic-bias

TThe Venture Capital Podcast · Paul Allen

market insight

How Ancestry discovered 13 million Americans spending $538 each on genealogy

Ancestry founder Paul Allen reveals the market research that validated their business idea in 1996. He shares specific data points about the genealogy market size, including that 7% of Americans were willing to spend significant money on genealogy, with the average genealogist spending $538 across 25 different categories.

5:41 - 6:0928s
market-researchgenealogy-marketcustomer-validation

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