This founder secured 8 figures in ARR before building the product
“But I've got one where we have, 8 figures in committed ARR, and we don't even have the product fully built and ready to go yet.”
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But I've got one where we have, 8 figures in committed ARR, and we don't even have the product fully built and ready to go yet. And so what does that tell you? That tells you that there's still this phenomenon of what you said earlier where distribution and, like, nailing down, like, what is this complicated thing that your unique relationships, your unique set of customers who only you have access to because of your unique networking prowess want access to. And they're willing to, like, sign an LOI and say, I want this.
About this clip
Jess Mah reveals how one company secured eight figures in committed annual recurring revenue without even having a fully built product. She explains that success comes from leveraging unique relationships and understanding exactly what your specific network of customers wants access to.
Why this clip
This is a concrete, counterintuitive example that challenges conventional wisdom about needing a finished product before securing major revenue commitments.
What they said next
Why you'll never be the top 1% unless it's your full-time obsession
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