This founder secured 8 figures in ARR before building the product

Jess Mah, Founder & CEO at inDinero on The Startup Podcast · How founders can survive 2026 w/ Jess Mah

But I've got one where we have, 8 figures in committed ARR, and we don't even have the product fully built and ready to go yet.

40:02 / 40:33

But I've got one where we have, 8 figures in committed ARR, and we don't even have the product fully built and ready to go yet. And so what does that tell you? That tells you that there's still this phenomenon of what you said earlier where distribution and, like, nailing down, like, what is this complicated thing that your unique relationships, your unique set of customers who only you have access to because of your unique networking prowess want access to. And they're willing to, like, sign an LOI and say, I want this.

About this clip

Jess Mah reveals how one company secured eight figures in committed annual recurring revenue without even having a fully built product. She explains that success comes from leveraging unique relationships and understanding exactly what your specific network of customers wants access to.

Why this clip

This is a concrete, counterintuitive example that challenges conventional wisdom about needing a finished product before securing major revenue commitments.

40:02 - 40:3332smarket insight

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