Every major brand will be running live shopping events within five years
“what are the things people should look out for when when buying on social commerce platforms?”
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what are the things people should look out for when when buying on social commerce platforms?
Yeah. I think from a from a brand perspective, I would start by saying, you will all be doing elements of what we do today on your brand in the next five years. I would prepare to take a a relatively strong bet that almost every brand in major categories across fashion, beauty and personal care, FMCG, consumer electronics will all be running some form of live shopping event in the next five years. Will it just be on TikTok? Probably not. It will be in lots of other places and, you know, whatnot, Tilt, and whether it's DTC and Amazon.
About this clip
Sam Jacobs makes a bold prediction that virtually every brand across fashion, beauty, FMCG, and consumer electronics will adopt live shopping within the next five years. He argues this won't be limited to TikTok but will expand across multiple platforms including DTC sites and Amazon.
Why this clip
This is a specific, timeline-bound prediction about the future of commerce that challenges brands to prepare for a major shift in how they sell products.
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Sam Jacobs
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