How AI analyzes live shopping data to optimize performance in real-time
“We're using AI in a couple of very interesting, I think, probably different ways.”
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Yeah. It's it's interesting. We're using AI in a couple of very interesting, I think, probably different ways. The most obvious is to more deeply understand our data and drive actionable insights from that data. So running performance and pricing elasticity studies using AI across our portfolio of brands to try and drive better results, looking at live shopping events at very intricate detail and understanding which promo mechanisms work or which presenters work best at different times and different studio setups. There are so many data points across pieces of content,
About this clip
Sam Jacobs explains how Go Places uses AI to analyze their social commerce data, running performance studies across their brand portfolio and optimizing live shopping events by understanding which promotional mechanisms and presenters work best. He highlights the complexity of managing multiple data points across content to drive actionable business insights.
Why this clip
This clip provides concrete examples of how AI is being applied to social commerce operations with specific use cases that other founders could implement.
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Sam Jacobs
1 appearance · 4 clips
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