Why most startups fail at operations and how to avoid the trap

the engineering and operations team, and there's a huge amount of work and collaboration coordination that goes in across our teams. So from the very beginning, we've tried. And I would say this is is for any business, really thinking about the operational architecture of your business, thinking of how to design processes as early as possible without slowing you down is absolutely imperative because otherwise you can get caught up very, very quickly. And that was a a big learning. The processes we had a year and a half ago are very different to the ones we've had today because of the size and scale of the operation that we're running, but we still had them. And we still managed to operate really, really well and deliver results for the brands and clients that we work with. So, yeah, we're quite proud of the fact that I think we had an element of foresight into the complexity of entrepreneurship without having done it it before and try to fire or focus ahead of the curve on some of those things.

Yeah. Yeah. And, obviously, there'll be some people listening who who maybe work at brands who could be potential customers, and I'm sure there there is a pricking up at sort of everything you're saying. But there's