3 clips
RRiding Unicorns · Sam Jacobs
Sam Jacobs breaks down what makes an effective live shopping presenter, emphasizing energy and authenticity as key traits. He reveals the demanding nature of the role, with minimum three-hour sessions and some running up to 14 hours nonstop with multiple presenters.
Sam Jacobs explains how Go Places uses AI to analyze their social commerce data, running performance studies across their brand portfolio and optimizing live shopping events by understanding which promotional mechanisms and presenters work best. He highlights the complexity of managing multiple data points across content to drive actionable business insights.
Sam Jacobs makes a bold prediction that virtually every brand across fashion, beauty, FMCG, and consumer electronics will adopt live shopping within the next five years. He argues this won't be limited to TikTok but will expand across multiple platforms including DTC sites and Amazon.