Commerce Platforms

2 clips

Riding Unicorns · Sam Jacobs

Every major brand will be running live shopping events within five years

Sam Jacobs makes a bold prediction that virtually every brand across fashion, beauty, FMCG, and consumer electronics will adopt live shopping within the next five years. He argues this won't be limited to TikTok but will expand across multiple platforms including DTC sites and Amazon.

20:29 - 21:0839s

live-shopping brand-strategy commerce-platforms

Riding Unicorns

market insight

Building a 'Webflow for commerce' with personalized buyer journeys

Paul Anthony explains Colossal's vision to create an open commerce platform that integrates best-in-class tools to build personalized shopping experiences. He contrasts this approach with traditional payment-focused solutions, describing it as 'Webflow for commerce' that enables custom storefronts with higher scaling potential than current incumbent platforms.

37:28 - 38:2759s

commerce-platforms product-strategy personalization