Co-Founder at Go Places
1 podcast appearance · 4 clips
RRiding Unicorns · Sam Jacobs
Go Places co-founder Sam Jacobs shares hard-earned wisdom on building operational processes from day one without slowing down growth. He explains how their team anticipated the complexity of scaling operations before experiencing it firsthand, and why designing your operational architecture early is imperative for any business.
Sam Jacobs breaks down what makes an effective live shopping presenter, emphasizing energy and authenticity as key traits. He reveals the demanding nature of the role, with minimum three-hour sessions and some running up to 14 hours nonstop with multiple presenters.
Sam Jacobs explains how Go Places uses AI to analyze their social commerce data, running performance studies across their brand portfolio and optimizing live shopping events by understanding which promotional mechanisms and presenters work best. He highlights the complexity of managing multiple data points across content to drive actionable business insights.
Sam Jacobs makes a bold prediction that virtually every brand across fashion, beauty, FMCG, and consumer electronics will adopt live shopping within the next five years. He argues this won't be limited to TikTok but will expand across multiple platforms including DTC sites and Amazon.
RRiding Unicorns
Sam Jacobs, Co-Founder of Go Places, discusses building the infrastructure layer for social commerce platforms like TikTok Shop, serving major brands like Samsung and Mars. The conversation covers the operational challenges of scaling social commerce, the importance of authentic live shopping presenters, and how AI is being used to optimize performance and pricing across brand portfolios.
