Ai Marketing

2 clips

Masters of Scale

Super Bowl AI ads were a massive disappointment except for one standout winner

Marketing expert breaks down why most Super Bowl AI advertisements missed the mark this year, with only Anthropic standing out from a sea of mediocre attempts. The analysis reveals how brands struggled to effectively leverage AI themes in their biggest advertising moment.

13:19 - 13:5435s

super-bowl-advertising ai-marketing brand-strategy

The PMF Show

market insight

AI transformed how 100 marketers scale hyper-targeted account campaigns

Bassem Hamdy explains how AI has revolutionized account-based marketing by automating what previously required massive manual effort. He shares how his team of 100 marketers at Procore used to handcraft hyper-specific campaigns for top-tier accounts, and why this AI-enabled scaling makes email their top channel going forward.

23:41 - 23:5918s

ai-marketing account-based-marketing email-marketing