AI transformed how 100 marketers scale hyper-targeted account campaigns
“Like, before AI generated AI, we'd handcraft that.”
we used to have to handcraft that. Like, before AI generated AI, we'd handcraft that. And, you know, I had a 100 marketers at at Procore. Like, we would be typing, okay, we need hyper specific to these 100 A level accounts. Now, you can do that at scale. So I think email being our number one channel is it's gonna be true for a while.
About this clip
Bassem Hamdy explains how AI has revolutionized account-based marketing by automating what previously required massive manual effort. He shares how his team of 100 marketers at Procore used to handcraft hyper-specific campaigns for top-tier accounts, and why this AI-enabled scaling makes email their top channel going forward.
Why this clip
Shows a concrete before-and-after example of how AI is transforming B2B marketing operations at scale.
What they said next
Let's just create a portal for all 21 companies to log in, that's Fugazi. Nobody's logging into your construction owner system. Nobody wants to do that, and that's not realistic. Everybody has their own hammer because that's what they do for a living.
2:48 - 27s · Business Mechanics
More from this episode
Similar clips from other shows
From the blog
Want clips like this for your podcast?
We find your top 5-8 clips, write the hooks, and deliver ready-to-post content. First 2 episodes are free.
Get 2 Episodes Clipped Free