Let's just create a portal for all 21 companies to log in, that's Fugazi. Nobody's logging into your construction owner system. Nobody wants to do that, and that's not realistic. Everybody has their own hammer because that's what they do for a living.
“Nobody, you know, nobody's logging into your Pablo's, you know, construction owner system.”
And when you think about that complexity of, oh, let's just create a portal for all 21 companies to log in, that's Fugazi. Nobody, you know, nobody's logging into your Pablo's, you know, construction owner system. Nobody wants to do that, and that's not realistic. They each kinda have their own tools for their own workflow sort of thing? Exactly. Everybody has their everybody has their own hammer because that's what they do for a living. Right? So you need to understand that they're gonna use their hammer. And if their hammer happens to be
Why this clip
Uses colorful language ('that's Fugazi') and a perfect metaphor ('everybody has their own hammer') to explain why integration fantasies fail. The blunt assessment of user behavior resonates with anyone building B2B products.
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