How one person can destroy your entire year in enterprise sales
“And he just, like, right at the end, like, swiped it.”
Right? And he just, like, right at the end, like, swiped it. And that, it only happens to you once. Like, you all know that. Yes. Yes. Yes. And you're like, this is my year. This is my whole year it's gone because this guy wanted to build a software. That person still employed by the company. He has 400 engineers working for him. And is that still, like, when you think about for Brick now, who is that challenger typically? Is it still a CIO?
About this clip
Bassem shares a painful lesson about enterprise deals getting derailed at the last minute by unexpected stakeholders. He discusses how CIOs and technical decision-makers can swoop in and kill deals that seemed certain, and explores who the real challengers are in today's enterprise sales environment.
Why this clip
This captures a relatable and painful moment that many enterprise sellers experience - having a sure deal killed by an unexpected stakeholder.
What they said next
Building a data protocol to reveal the real story behind project failures
3:28 - 48s · founder story
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