He wrote the book on Account Based Marketing. Here are his GTM secrets for enterprise. | Bassem Hamdy, Founder of Briq

what the original and where, you know, we end up, it's it's an evolution, but I I would say that the original version was all data. There was no front end. The idea was, how do we collect the pieces of information without giving humans any extra work? Collect the pieces of information to sew together a tapestry of what the real story is. What is the real story of this project? Why did it cost this? Why did it fail? Why was it successful? Why was it delivered late? All of that information exists in so many different places, and the idea was to create, essentially, a protocol in order for that to happen. Now I can tell you once we get into it a little bit more how difficult that is. I was gonna say, like, and especially in 2018, like, that sounds very I mean, it sounds very valuable, but it sounds very hard. It was crazy.