We're constantly trying things and messing up - mistakes since this morning?

experience based. We're gonna do some things and we're not afraid. We we are always testing and learning. We're not afraid of failing somewhere and basically learning from it and keep moving. People often ask me what mistakes have you made and my response is usually, you mean since this morning? We're constantly trying things. We're constantly trying, messing up.

Do do you do you find consumers are more loyal to to brands or to retailers or to like influencers these days? Like how do you look at that ecosystem?

Well, I'm a little biased because I spent thirty five years in the consumer branding space. So I I would say it's always about brands and brands can be anything. Some influencers