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Experimentation

2 clips

Masters of ScaleMasters of Scale

framework

We're constantly trying things and messing up - mistakes since this morning?

A seasoned consumer brand executive shares their philosophy of constant experimentation and failure as a learning tool. They discuss the rapid pace of testing at their company and weigh in on whether consumers are more loyal to brands, retailers, or influencers in today's market.

12:49 - 13:3344s
experimentationbrand-loyaltyconsumer-behavior

RRiding Unicorns

framework

How to balance scaling existing products while experimenting with new ones

Simone Maini discusses the challenge of running two different speeds within one company - having 80% focused on scaling from product-market fit while 20% explores new opportunities. She explains how company values like curiosity and embracing failure create the psychological safety needed for experimentation.

21:39 - 22:1738s
product-market-fitcompany-cultureexperimentation

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