Why financial influencers will brutally dismantle your product and why you need it

So we first speak a lot of customers try to figure out, get the sensation, what needs to be done.

6:20 / 7:18

So something what I often do is that we build the product. So we first speak a lot of customers try to figure out, get the sensation, what needs to be done. Then we try to do this kind of hard thing, build the product. And then you go and try to before you launch, you go and try to pitch that into financial influencers. And they often come in and say, like, hey, this is cool, but, like, all these things I don't get it. Can Can you explain me some complicated things and you don't have an answers and whatnot? If you are doing that, then pretty quickly you get into the reality, what works, what doesn't. And that's scary because these people are knowledgeable, sometimes much more knowledgeable than you, and they will dismantle your idea and the product and the baby, but you need to enjoy that because that's where the real answers are. And that usually helps. People ask me about, like, oh, should I do some research and whatnot? And, like, sorry for all our research people who are doing, like, amazing jobs, but, like,

About this clip

Martin Sokk shares his unconventional product validation strategy of pitching to financial influencers before launch. He explains how these knowledgeable critics will tear apart your product and expose gaps you didn't know existed, making this painful but essential feedback loop more valuable than traditional market research.

Why this clip

Offers a specific, counterintuitive validation strategy that challenges conventional wisdom about market research.

6:20 - 7:1858stactical advice

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