Everyone claims they talk to customers but most founders are just faking it

everybody says that they're doing it, but, like, people don't really do it. Like, go and speak to customers. Like, really speak to customers. Doesn't really help if you're just, like, observing what customer super person is doing and then you're trying to translate that or somebody is talking to the customers and they're reading notes and all this stuff. Yes. It's somewhat useful. But, like, in the end, you have to go in and ask hard questions from your customers or potential customers.