Why founders consistently fail when expanding to new markets

what works and what doesn't. Because it's the market is huge. There's so many kind of things what we could build. And if we something what I have learned pretty quickly is that me trying to guess what other people in other markets with other intentions want to do is, like, widely off often. Like, we saw that in Wise. We launched, I think, US market, like, five or six times because you think you understand the market, but you need to be a US person to really understand the market. And same for, like, Hungary and Spain and Germany. So you need to be a German person. Yeah.