Comedian Wanda Sykes as investor pushes league expansion into major markets

When you make a decision to have games in Philadelphia or in Brooklyn, say, beyond Miami Mhmm.

11:00 / 11:34

They can't do it justice.

When you make a decision to have games in Philadelphia or in Brooklyn, say, beyond Miami Mhmm. I mean, how much of that is about sort of diversifying revenue, you know, bigger arenas that you can sell more tickets in, versus exposure and brand and, you know, the footprint of the reputation of the league?

It's all of the above. One of our investors, Wanda Sykes, she she was the first one to say to me, you know, you need to come to Philadelphia. And

About this clip

A discussion about strategic decisions behind expanding women's basketball games to major cities like Philadelphia and Brooklyn. The conversation explores how location choices balance multiple factors: revenue diversification through larger arenas, brand exposure, and league reputation building.

Why this clip

Shows the multifaceted strategic thinking behind sports league expansion and features an unexpected celebrity investor influence.

11:00 - 11:3434smarket insight

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How Unrivaled is building the entire ecosystem around women's basketball

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