Unrivaled is rewriting the business of women’s basketball

Masters of ScaleMasters of ScaleFeb 24, 202627 min

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Unrivaled commissioner Micky Lawler discusses launching a player-owned women's basketball league that's breaking attendance records and securing major sponsors like Sephora and Samsung. The episode explores the business strategy behind building a sports startup, from fan engagement differences between basketball and tennis to expanding into new markets like Philadelphia and Brooklyn.

Best moment

11:49· 36sfounder story

How women's basketball broke Michael Jordan's attendance record at this arena

11:49 / 12:25

Michael Jordan's last game at Xfinity Arena. That was the record. And and I thought, okay. Well, you know, that's great. We're not gonna break that. Well, we did.

I love the the one on one tournament that that happened. Yeah. When you go to the players and you say, hey. What about doing a one on one tournament? Are they like, oh, that's great. We we play one on one against each other all the time, or are they like, oh, I don't know. You know? Like, it's more work for me. Well, both.

You you have the players that shy away from it a little bit, but

What's what have been, like, the the biggest surprises for you about the business of basketball compared to the business of tennis?

at 19:47

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