Unrivaled is rewriting the business of women’s basketball
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Unrivaled commissioner Micky Lawler discusses launching a player-owned women's basketball league that's breaking attendance records and securing major sponsors like Sephora and Samsung. The episode explores the business strategy behind building a sports startup, from fan engagement differences between basketball and tennis to expanding into new markets like Philadelphia and Brooklyn.
Best moment
How women's basketball broke Michael Jordan's attendance record at this arena
Michael Jordan's last game at Xfinity Arena. That was the record. And and I thought, okay. Well, you know, that's great. We're not gonna break that. Well, we did.
I love the the one on one tournament that that happened. Yeah. When you go to the players and you say, hey. What about doing a one on one tournament? Are they like, oh, that's great. We we play one on one against each other all the time, or are they like, oh, I don't know. You know? Like, it's more work for me. Well, both.
You you have the players that shy away from it a little bit, but
“What's what have been, like, the the biggest surprises for you about the business of basketball compared to the business of tennis?”
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