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Merger Negotiations

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How Al Davis single-handedly shifted leverage in NFL merger negotiations

This clip reveals how Al Davis created a dramatic power shift during AFL-NFL merger negotiations in just a couple months. It also explains why the $18 million settlement didn't go to all NFL teams, but specifically to the Giants and 49ers who were most impacted by new teams entering their markets.

1:51:59 - 1:52:3334s
sports-businessmerger-negotiationsleverage-tactics

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