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Why women's basketball is copying tennis's ownership playbook

Masters of ScaleMasters of Scale · Unrivaled is rewriting the business of women’s basketball

“You you added a one on one tournament midseason, took the league on the road to Philadelphia, and the semifinals will be right near me at the Barclays Center in Brooklyn.”

7:47 / 8:25

more teams. You you added a one on one tournament midseason, took the league on the road to Philadelphia, and the semifinals will be right near me at the Barclays Center in Brooklyn. Yeah. This sort of business road map, how does it compare to your efforts growing the WTA? Like, how much do you look at and focus on like, what's the lowest hanging fruit? What's what's easiest to get versus sort of long shot plans?

At the WTA, you have a structure where owners, tournaments, and players sit on the same board. There's a fifty fifty ownership.

About this clip

A sports executive compares growing women's basketball to their experience at the WTA tennis organization. They discuss tactical expansion moves like adding tournaments and road games, while examining different governance structures between sports leagues.

Why this clip

Shows cross-industry pattern recognition from an experienced operator applying lessons from tennis to basketball growth.

7:47 - 8:2538stactical advice
sports-businessleague-expansiongovernance-models

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