Masters of Scale/Unrivaled is rewriting the business of w...

How Unrivaled is building the entire ecosystem around women's basketball

Masters of Scale · Unrivaled is rewriting the business of women’s basketball

“looked at this as a way to really build the entire ecosystem of women's basketball and supporting what clearly is a very interesting, league, which is the WNBA.”

6:40 / 7:13

looked at this as a way to really build the entire ecosystem of women's basketball and supporting what clearly is a very interesting, league, which is the WNBA.

Yeah. I mean, it's you're separate from the WNBA. Right? But but as you say, you sort of travel in these in these concentric circles with players and media partners and sponsors. How do you approach that relationship?

Well, we have 54 WMB NBA players

About this clip

The discussion explores how Unrivaled positions itself as separate from but complementary to the WNBA, building an entire ecosystem around women's basketball. The conversation touches on their relationship with the league and reveals they have 54 WNBA players involved in their platform.

Why this clip

This clip reveals the strategic positioning of a new venture that's creating value alongside an established league rather than competing directly with it.

6:40 - 7:1332smarket insight

womens-sports ecosystem-building league-partnerships

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What they said next

Why women's basketball is copying tennis's ownership playbook

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