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Tv Rights

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How the underdog AFL outbid the NFL with a massive NBC deal

This clip explores the competitive TV rights battle between the NFL and AFL in the 1960s. After the NFL secured a lucrative CBS deal, the AFL immediately countered with an even larger $37.5 million NBC contract, demonstrating how being second place can still command serious money when networks are desperate for content.

1:32:30 - 1:33:0333s
tv-rightssports-businesscompetitive-dynamics

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