2 clips
RRiding Unicorns · Martin Sokk
Martin Sokk argues that most founders aren't really talking to customers despite claiming they do. He emphasizes that secondhand customer insights through intermediaries or notes aren't enough - founders must directly engage with customers and ask hard questions themselves to get genuine insights.
RRiding Unicorns · Tim Chong
Tim Chong reveals how an unplanned feature addition by a team member created unexpected customer behavior that provided crucial market signal. He discusses how tracking customer spending patterns and obsessive customer discovery helped Yonder understand what users actually wanted versus what they initially planned to build.