5% of customers used a rogue feature in one day - that's signal

where you can use your points for, like, coffees and pints, and that wasn't this big thesis. Some just someone in our team went rogue basically and put on all these pints and coffee places on yonder. And then I think that only like 5% of entire customer base used it on one day, on a day. Like, and we're like, okay. I mean, if if that's not signal, I mean, what else is? And so we started to just get a sense of, like, pull pull from the market a certain direction. And so we've sort of followed that and followed our nose that way. Customer discovery. Like, all the best founders are obsessed with it and do it much more than, on average, the the founders that fail. How do you do it best? How is it a question of asking the right questions? Clearly, with you guys, you can get some insight from spend. And so, you know, there's there's sort of dual pronged approach in a way. But how obsessed with with customer discovery were you, and how did you find you could perform it best? Oh, I mean, we were crazy. I think in the first year, I'm still doing this today,