The dangerous moment when founders start ignoring customers like they ignore investors

it's quite a well paid job, so people are like, why the hell are you quitting that? Let's go do a start up. Right? Then, you know, you go out to investors and you get kicked in the face over and over again by people saying no. So you get very used to, like, ignoring, and it's kinda true. And you kinda need as a founder. You need to, like, believe in it. Right? And then believe when everyone tells you that it's a silly idea. Right? I'm not gonna prove people wrong. The thing we got wrong was that we started applying that that framework to our customer feedback as well. When customers were like, oh, hey. I want this delivered. We were like, well, no. Like, or wait till we're in Manchester. Wait till we're in. Right? Then we'll deliver it to you. And we just don't get it. So Well, the Yeah. You're right. Just shops were the shops doing