Markeplaces, hard truths and angel investing with Mandeep Singh, ex-Founder @ Trouva (acq by Made.com).

Riding UnicornsMandeep Singh an angel investor and co-founder and former CEOFeb 12, 202546 min

Mandeep Singh pulls no punches about the brutal realities of marketplace building, from discovering that most boutique owners couldn't even generate basic website traffic to the dangerous founder tendency to ignore customer feedback like they ignore investor rejection. His contrarian take on angel investing—that founders from only successful backgrounds lack the grit needed for real challenges—offers a refreshing perspective from someone who's lived through both the highs of acquisition and the lows of near-failure.

Key takeaways

  • Most early-stage founders are solving fake problems—if customers are only getting five sales on their existing website, building them a marketplace won't magically create demand.
  • Founders develop dangerous immunity to rejection from investors that can spill over into ignoring critical customer feedback.
  • Don't overthink angel investment valuations—you'd happily pay 100% more for your eventual winners, so focus on backing the right founders instead.
  • Be wary of founders who've only experienced success at unicorns—the grit required for early-stage challenges comes from experiencing real failure and setbacks.

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