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Five sales ever: The brutal reality most founders won't admit

Mandeep Singh, an angel investor and co-founder and former CEO at Trouva on Riding Unicorns · Markeplaces, hard truths and angel investing with Mandeep...

“I've got some website, you know, I've got Magento or Shopify website, and I'm getting, like, five sales.”

3:35 / 3:53

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They were like, what the are you talking about? Alright. What are you talking about? I've got some website, you know, I've got Magento or Shopify website, and I'm getting, like, five sales. Okay. Five sales a day, five sales a week? Alright. No. Five sales ever. And then I said, well, what are you doing to promote it?

About this clip

Mandeep Singh reveals a harsh conversation with struggling e-commerce founders who had unrealistic expectations about their online stores. He exposes the gap between what founders think they're achieving versus the brutal reality of their actual performance, highlighting the common mistake of building without promoting.

Why this clip

This moment captures the raw, unfiltered reality of early-stage founder struggles with a darkly humorous twist that many can relate to.

3:35 - 3:5318sfounder story
ecommerce-realityfounder-delusionmarketing-basics

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