SuperAwesome rejected their board's push into programmatic advertising for kids' safety

journey, almost in a fully managed service. It's really interesting we say that because probably in the early years of Super Awesome, we talked about that automated advertising, which we call programmatic. And we sort of toyed with that, but, you know, we made the decision not to play in that space a because of safety concerns, but, b, actually, because we felt that we'd lose that sort of really strong relationship that we have with our brand partners and media agencies. And and almost it was a great decision to not go down that road even though our board at the time wanted us to play in that space. Because in the end, a lot of our product roadmap decisions are really being about what's gonna be safe and good for kids and families. And, actually, what do our brand partners need, and and how can we service them well?

Lee, have you talking of difficult strategic decisions, have you guys ever thought about doing, like, your own browser, like a like a Chrome for kids that's That's that's completely safe that you control everything within that environment?