1 podcast appearance · 5 clips
RRiding Unicorns · Lee Veitch
SuperAwesome co-founder Lee Veitch explains why they chose not to enter programmatic advertising despite board pressure. He reveals how prioritizing child safety and maintaining strong brand relationships over potential revenue growth guided their product strategy.
Lee Veitch reflects on SuperAwesome's acquisition by Epic Games after 13 years of building the company. He explains why Epic was an ideal buyer, praising their principled approach to business and willingness to stand up to big corporations.
SuperAwesome co-founder Lee Veitch explains why they considered creating a kid-safe browser but ultimately decided against it. He reveals the company's strategic self-awareness about their strengths in B2B versus B2C, showing how knowing what not to build is as important as knowing what to build.
SuperAwesome co-founder Lee Veitch explains how the company leverages existing children's privacy regulations like COPPA and GDPR Article 8 to drive broader industry change. He discusses how established regulatory frameworks in the kids' digital space provide a foundation for compliance and advocacy efforts.
SuperAwesome's co-founder explains their two-step approach to helping brands safely reach young audiences. He describes how they first use data and insights to identify where kids are and where it's safe for brands to connect, then move into creating activations and content that kids actually engage with.
RRiding Unicorns
Lee Veitch shares the 13-year journey of building SuperAwesome, the world's largest kid-tech platform that helps major brands like LEGO and Disney safely reach young audiences. The discussion covers key strategic decisions like avoiding programmatic advertising to maintain brand relationships, their successful acquisition by Epic Games, and navigating complex child safety regulations like COPPA.
