How SuperAwesome connects brands with young audiences through data-driven safety

the, you know, the platforms and the content owners, you know, generate generate revenue.

And so is that is it does it manifest as a software platform that brands interact with?

Yeah. Pretty much. I mean, the best way that sort of, brands sort of see super awesome is like a a full stack partner, which means what we'll do is we'll come in, we'll use data and insight at the step one of the journey and make sure that the brands know exactly where the young audiences are, you know, where safe for them to sort of connect with young people. So that's always step one. Then you go into step two, which essentially is kind of activations and, you know, the fun stuff that kids play with and watch and interact with. And then you've got step three, which is kind of measurement and understanding, you know, did it work?