How kid tech companies navigate COPPA and GDPR regulations

And do you guys have to get involved in, like, lobbying with governments and regulation and, like, making things more compliant?

15:47 / 16:21

but there are obviously way bigger sort of targeting questions that can be answered by advertisers. So how does that all work? And do you guys have to get involved in, like, lobbying with governments and regulation and, like, making things more compliant? Like, how do you how does Super Awesome

use its power to kind of make more change as well? Right. Right. So I'll start off kind of with the the first part of the question because the good thing about sort of the kids' space and digital there's there's there's some hard regulation that has been around for quite some time. So there's a law in The US called COPPA, which is the Children's Online Privacy Protection Act. And then GDPR, there's a part of GDPR, which essentially is article eight eighteen. And,

About this clip

SuperAwesome co-founder Lee Veitch explains how the company leverages existing children's privacy regulations like COPPA and GDPR Article 8 to drive broader industry change. He discusses how established regulatory frameworks in the kids' digital space provide a foundation for compliance and advocacy efforts.

Why this clip

This clip provides specific regulatory knowledge that's crucial for any entrepreneur building in the kids' tech space.

15:47 - 16:2134stactical advice

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Lee Veitch

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How SuperAwesome connects brands with young audiences through data-driven safety

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