Why saying no to revenue might be your startup's best decision

And I think the balancing act that you're doing, in addition to doing all this, is that you don't wanna find the wrong customers. And this is a really weird thing to say, but you don't want revenue at all costs. You want the right type of revenue that's gonna drive your company forward. And we did get some customers at the beginning that ultimately took the product in the wrong direction. It's super hard to know this ahead of time, but you have to be kind of constantly reassess. Am I selling to the right people? If not, you sort of you cut it. You literally say, sorry. We're we've closed we've shut down this product. This is we no longer sell this. We're focusing on this segment now. We're focusing on this product. We're focusing on this approach.