2 clips
RRiding Unicorns
StackOne's co-founders break down the fundamentals of effective sales, emphasizing that successful selling is about building genuine human relationships rather than complex tactics. They explain how reaching the right customers, educating them authentically, and establishing mutual trust creates sustainable commercial partnerships.
Martin Kassing, CEO of Upvest, breaks down the reality of being a startup founder - acknowledging that three-quarters of his role is pure sales, from exciting clients and investors to motivating struggling team members. He reveals how even activities like hiring and one-on-ones require the same persuasion skills as traditional sales.