CEO admits 75% of his job is sales, even hiring feels like selling
“I'm sure there's a lot of outbound to potential customers or certainly was in the early days.”
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I'm sure there's a lot of outbound to potential customers or certainly was in the early days. Yep. How how to what degree do you consider your job a glorified SDR?
I'm a salesperson. My my my job is to to 75% sales. So, getting clients excited, going into meetings, speaking with investors, getting them excited. There's still a lot of stuff that I where I have to translate the vision into, you know, some actionable stuff, which is kind of also sales after feeling. Hiring is pretty peripheral even if you have one on ones. You know, someone has a bad day or a bad quarter. You still have to motivate them somehow.
About this clip
Martin Kassing, CEO of Upvest, breaks down the reality of being a startup founder - acknowledging that three-quarters of his role is pure sales, from exciting clients and investors to motivating struggling team members. He reveals how even activities like hiring and one-on-ones require the same persuasion skills as traditional sales.
Why this clip
Provides rare honest insight into what a CEO actually spends their time doing versus common misconceptions about the role.
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