Building Europe’s Investment Rails with Martin Kassing, Founder & CEO @ Upvest
Martin Kassing built Upvest into the infrastructure backbone powering investment features for fintech giants like Revolut and N26, but his approach to scaling breaks conventional wisdom. Rather than delegating recruitment and sales, he personally hired his entire executive team through LinkedIn outreach and still spends three-quarters of his time selling—treating even talent acquisition as a sales process.
Key takeaways
- •Recruit your entire executive team personally through direct LinkedIn outreach rather than outsourcing to headhunters or HR.
- •Break down every business decision into quantifiable numbers and actionable steps, a discipline borrowed from private equity that prevents founder overwhelm.
- •Embrace that 75% of a CEO's job is sales—whether selling to customers, investors, or potential hires.
- •Channel competitive drive by seeking constant challenges, as entrepreneurial success often stems from an inability to accept boredom or stagnation.
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