Why the best sales leads come after the fourth unanswered follow-up

A lot of the best leads have come after, like, a fourth follow-up without reply. Like, it's just that great, just staying in the game,

and good things will come. I think that point about, like, the fourth outreach is super important. And one one thing that I've learned I actually learned it a while ago, but when you're doing cold calling, this is another thing. Like, most people think you're cold calling someone who's never heard of you or, like, never seen you before. There's actually so many other ways that you can do cold calling where the ice has already been broken that significantly