Why B2B and B2C customer support are completely different markets

And I think what you're hearing, I think it's true, is that it's not a single market. At a high level of, you know, people help help working with other people, you can say it's all the same, but internal help desk is different than external help desk. One thing we saw, we had a pre LLM AI company that b to b external support has a different rhythm than b to c. B to c is lots and lots of small interactions. B to b, you might have a long lived interaction with multiple people internally in your one of Mike's best customers has a p one bug. You don't just have one person involved. You have, yeah, six or seven people involved. You're reaching across departments.