Two types of marketers are emerging in the AI advertising revolution
“where everyone becomes a a marketeer overnight?”
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where everyone becomes a a marketeer overnight?
Yeah. I mean, so I think we have to we have to differentiate here between the advertising market, which is basically people that are already running ads today, and that market is obviously larger than I can define even in just one single format segment. And then you have the new category of builders that are having a software product, and now they wanna start advertising for it. The way that we think about this is more from a perspective of the content format.
About this clip
Patrick Haede breaks down how the advertising landscape is splitting into two distinct categories: existing advertisers who are already running ads, and a new wave of software builders who are just starting to advertise their products. He explains how Superscale AI thinks about addressing these different segments through a content format perspective.
Why this clip
This clip provides a clear framework for understanding how the advertising market is evolving with new types of participants entering the space.
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