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AI made the impossible possible: filming kids at airports for ads

Riding Unicorns · Building the "Lovable of Marketing" with Patrick Haede,...

“everyone knows wants to know what ad app that is.”

25:41 / 26:15

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everyone knows wants to know what ad app that is. Right? Now the cool thing is that the more of these credits I see, the more I realize it would have been impossible for people to produce this without a tool. Because, like, I was talking to, to a performance marketing specialist, and she was like, I wanna create advertising creatives for a play app for kids on airplanes. Now how would you film even film that content? Right? You would have to go with a kid to the airport, film, you know, them running around being, like, super busy.

About this clip

Patrick Haede explains how AI creative tools are enabling marketers to produce content that would have been logistically impossible or impractical to film in real life. He uses the example of creating ads for a kids' airplane app, which would require filming children at an airport - a scenario that's complex and expensive to execute traditionally.

Why this clip

This clip illustrates a concrete use case where AI tools are solving real production challenges that marketers face, making previously impossible creative concepts achievable.

25:41 - 26:1534smarket insight

ai-creative-tools performance-marketing content-production

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