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How a $20K angel investment in ElevenLabs turned into $800K returns
He's thinking about, like, something about the AI voices and so on. Have no idea, but you've been in that space. Do you wanna talk to him? I was like, absolutely. And then that's when I met Matti and within thirty minutes of the first conversation, I was like, I'm all in. How much money do you want? And I want to introduce to my friends. That was pretty much it. How much did you put in? I put in 20 k. 20 k? Yes. Have you kept it all? I sort of a tiny tiny portion through one of the secondaries, but it's that tiny portion. What is 20 k worth now? It's probably like, it's it's like 800 k in returns. So that's probably like what? 6, 16,000,000 something like that? Not bad. But you've done much better so
You might not have had that multiple. I haven't had that multiple. That is fucking phenomenal. It's good. But it like it's it's it's been good. When was that moment when you're like holy shit I've just got to join this rocket ship?
“And you need to actually publicly tell them so that, like, they understand that they haven't done their job, and everyone else knows that, like, they're getting shit for it.”
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20Sales: Inside ElevenLabs $330M ARR Sales Machine | The 20x Sales Comp Plan Reps Must Hit | How to Land and Expand in a World of AI | Why Product-Market-Fit is BS, Reps Should Not Be in the Office and Outbound is King with Carles Reina
ElevenLabs VP of Sales Carles Reina shares how he scaled the AI voice company from $20K angel investment to $330M ARR in 3 years. He discusses aggressive sales tactics, remote team building, and why traditional product-market fit thinking is flawed in fast-growing AI companies.
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