Dealerships now refer customers to us, which is crazy
“The majority of it now by far is is direct to consumer.”
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The majority of it now by far is is direct to consumer. So TikTok, Facebook, SEO, 20% of the customer base is referral from friends and family, and dealerships even now refer customers to us, which is crazy. And yeah. So, like, all your standard kind of brand building, TV,
About this clip
Carmoola's CEO reveals their surprising customer acquisition mix, with direct-to-consumer channels dominating through TikTok and Facebook, 20% coming from referrals, and even traditional dealerships now sending customers their way. This shows how a fintech startup has flipped the traditional car finance model.
Why this clip
The revelation that traditional dealerships are referring customers to a fintech competitor demonstrates a significant market shift in car finance.
What they said next
It's not the investor's job to make those decisions. It's ultimately my responsibility to build the plan, build the strategy. As the CEO and founder, your job is to drive strategy and build that out.
33:38 - 37s · Practical Framework
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