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Turn your biggest weakness into your biggest strength

Riding Unicorns · Pioneering the AI-rollup model in the property management...

“Anyone who's invested in any prop tech business that targets landlords, pretty much everyone's failed because they are the hardest customer profile to get to.”

13:47 / 14:25

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is exactly why you are doing well is because Yeah. It is your biggest strength. It's like, no. This is the only way this is gonna succeed because Yeah. Anyone who's invested in any prop tech business that targets landlords, pretty much everyone's failed because they are the hardest customer profile to get to. They are private. They're behind shell companies. They're they're they're literally the hardest people to target. Yeah. So you've turn you've turned your biggest weakness into your biggest strength, and I think that's a great lesson for any founder listening who's getting any sort of pushback is to try and think about, well, why am I doing it like this? Why why is this the model that's right?

About this clip

A discussion about how targeting difficult customers like landlords in prop tech can actually become a competitive advantage. The conversation explores why most prop tech companies fail when targeting landlords and how embracing this challenge, rather than avoiding it, can lead to success.

Why this clip

Provides a valuable mental framework for founders facing customer acquisition challenges by reframing obstacles as potential moats.

13:47 - 14:2538sframework
customer-acquisitionprop-techcompetitive-advantage

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