Carmoola CEO reveals the moment you know it's time to crank up growth spending
“It's it's not a you wake up one morning and you're ready to go.”
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been building. It's it's not a you wake up one morning and you're ready to go. It's a a gradual level of confidence. You're starting to see the cohorts come through. You're you're building it. And we're getting to that space now where the economics have got so good that you're in a position where you can start implementing things like what is the right growth framework. So we had a board meeting this morning, and we start having conversations about, you know, if this is true on CAC or return on equity, if this is true. And if this is true, let's crank up the budget 20%.
About this clip
Aidan Rushby explains how Carmoola gradually built confidence in their unit economics before scaling growth. He describes the transition from cautious testing to aggressive budget increases, sharing insights from a recent board meeting where strong CAC and return metrics justified ramping spend by 20%.
Why this clip
This provides concrete insight into how successful fintech founders identify the inflection point for scaling growth spending based on proven unit economics.
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